Logo Colors
Our logos should be used consistently and without modification. Logos are only used in our approved blue PMS 7686, white or black if necessary.
As seen below, the preferred usages are PMS 7686 on a white background or a white knockout logo on our two approved blues. For use on a black background, please use a white logo. Please do not use the core brand logo alone (with “Columbia” only) unless it is clear that you are referring to the medical center.
Core Brand
![](https://www.communications.cuimc.columbia.edu/sites/default/files/styles/cola_media_200/public/media/images/2018-08/crown-columbia-h-logo-trademark.png?itok=wCQACJIL 200w, https://www.communications.cuimc.columbia.edu/sites/default/files/styles/cola_media_260/public/media/images/2018-08/crown-columbia-h-logo-trademark.png?itok=FZ2f35Qh 260w, https://www.communications.cuimc.columbia.edu/sites/default/files/styles/cola_media_320/public/media/images/2018-08/crown-columbia-h-logo-trademark.png?itok=TvxRQX2z 320w, https://www.communications.cuimc.columbia.edu/sites/default/files/styles/cola_media_400/public/media/images/2018-08/crown-columbia-h-logo-trademark.png?itok=3mrp4K2e 400w, https://www.communications.cuimc.columbia.edu/sites/default/files/styles/cola_media_520/public/media/images/2018-08/crown-columbia-h-logo-trademark.png?itok=YXATpD5_ 520w, https://www.communications.cuimc.columbia.edu/sites/default/files/styles/cola_media_640/public/media/images/2018-08/crown-columbia-h-logo-trademark.png?itok=hg1I0-1n 640w, https://www.communications.cuimc.columbia.edu/sites/default/files/styles/cola_media_800/public/media/images/2018-08/crown-columbia-h-logo-trademark.png?itok=MvYAjKya 800w, https://www.communications.cuimc.columbia.edu/sites/default/files/styles/cola_media_1040/public/media/images/2018-08/crown-columbia-h-logo-trademark.png?itok=BHbiI1AY 1040w, https://www.communications.cuimc.columbia.edu/sites/default/files/styles/cola_media_1280/public/media/images/2018-08/crown-columbia-h-logo-trademark.png?itok=wx71YGYs 1280w, https://www.communications.cuimc.columbia.edu/sites/default/files/styles/cola_media_1600/public/media/images/2018-08/crown-columbia-h-logo-trademark.png?itok=jng55t_B 1500w)
Medical Center
![](https://www.communications.cuimc.columbia.edu/sites/default/files/styles/cola_media_200/public/media/images/2018-08/columbia-cuimc-h-logo-trademark.png?itok=-ISCG4Hh 200w, https://www.communications.cuimc.columbia.edu/sites/default/files/styles/cola_media_260/public/media/images/2018-08/columbia-cuimc-h-logo-trademark.png?itok=uCsdNz-Z 260w, https://www.communications.cuimc.columbia.edu/sites/default/files/styles/cola_media_320/public/media/images/2018-08/columbia-cuimc-h-logo-trademark.png?itok=Uz7v_cRA 320w, https://www.communications.cuimc.columbia.edu/sites/default/files/styles/cola_media_400/public/media/images/2018-08/columbia-cuimc-h-logo-trademark.png?itok=RJeEpdH5 400w, https://www.communications.cuimc.columbia.edu/sites/default/files/styles/cola_media_520/public/media/images/2018-08/columbia-cuimc-h-logo-trademark.png?itok=J3Ofynlc 520w, https://www.communications.cuimc.columbia.edu/sites/default/files/styles/cola_media_640/public/media/images/2018-08/columbia-cuimc-h-logo-trademark.png?itok=pDgXTCuo 640w, https://www.communications.cuimc.columbia.edu/sites/default/files/styles/cola_media_800/public/media/images/2018-08/columbia-cuimc-h-logo-trademark.png?itok=KqSSZHiy 800w, https://www.communications.cuimc.columbia.edu/sites/default/files/styles/cola_media_1040/public/media/images/2018-08/columbia-cuimc-h-logo-trademark.png?itok=jDxOLsWg 1040w, https://www.communications.cuimc.columbia.edu/sites/default/files/styles/cola_media_1280/public/media/images/2018-08/columbia-cuimc-h-logo-trademark.png?itok=b7AcCOfh 1280w, https://www.communications.cuimc.columbia.edu/sites/default/files/styles/cola_media_1600/public/media/images/2018-08/columbia-cuimc-h-logo-trademark.png?itok=-eZvsHyq 1500w)
Logo Knockouts
![](https://www.communications.cuimc.columbia.edu/sites/default/files/styles/cola_media_200/public/media/images/2018-08/columbia-ko-blue.jpg?itok=gwkbxv-G 200w, https://www.communications.cuimc.columbia.edu/sites/default/files/styles/cola_media_260/public/media/images/2018-08/columbia-ko-blue.jpg?itok=dNos8_Wg 260w, https://www.communications.cuimc.columbia.edu/sites/default/files/styles/cola_media_320/public/media/images/2018-08/columbia-ko-blue.jpg?itok=BpYef1_7 320w, https://www.communications.cuimc.columbia.edu/sites/default/files/styles/cola_media_400/public/media/images/2018-08/columbia-ko-blue.jpg?itok=CGIV60oO 400w, https://www.communications.cuimc.columbia.edu/sites/default/files/styles/cola_media_520/public/media/images/2018-08/columbia-ko-blue.jpg?itok=7cZeH8y5 520w, https://www.communications.cuimc.columbia.edu/sites/default/files/styles/cola_media_640/public/media/images/2018-08/columbia-ko-blue.jpg?itok=otuXu_kw 640w, https://www.communications.cuimc.columbia.edu/sites/default/files/styles/cola_media_800/public/media/images/2018-08/columbia-ko-blue.jpg?itok=gFWWEOHO 800w, https://www.communications.cuimc.columbia.edu/sites/default/files/styles/cola_media_1040/public/media/images/2018-08/columbia-ko-blue.jpg?itok=t3daQa0c 1040w, https://www.communications.cuimc.columbia.edu/sites/default/files/styles/cola_media_1280/public/media/images/2018-08/columbia-ko-blue.jpg?itok=nUAo2mRp 1280w, https://www.communications.cuimc.columbia.edu/sites/default/files/styles/cola_media_1600/public/media/images/2018-08/columbia-ko-blue.jpg?itok=VpBme5fc 1500w)