Logo Restrictions

Our logos should be used with the appropriate spacing and sizing to make them more visible and distinguish them from surrounding elements. The o-height from the “o” in “Columbia” defines the minimum clear space that should be maintained around the logo to separate it from surrounding elements. Our logos must be large enough to be legible.

Requirements

Print Materials

In print, the minimum width is 1.0 inches for the Core Brand logo and CUIMC vertical logos and 1.5 inches for the CUIMC horizontal logos.

Web or Digital Content

On the web, the minimum width is 125 pixels on screen for the Core Brand logo and CUIMC vertical logos and 175 pixels for the CUIMC horizontal logos.

Clear Space

Clear space restrictions for Columbia logos.

Minimum Size

 
A visual representation for the Core Brand showing a minimum width = 1.0” print/125px web

Core Brand

Minimum Width = 1.0” print/125px web

A visual representation for the Vertical Logo showing a "Columbia" minimum width 1.0" print/125px web

Horizontal logo

Minimum Width = 1.5" print/175px web

A visual representation for the Horizontal logo showing a minimum width of 1.5" print/175px web

Vertical Logo

Columbia Minimum Width = 1.0" print/125px web

 

Logo Usage Restrictions

Use the logos provided by CUIMC Communications. Do not modify them. For usage questions, please contact CUIMC Communications.

12 visual examples of different logo restrictions. See legend below the image for descriptions.

Legend

  1. Do not add a bevel or emboss
  2. Do not reconfigure or change sizes
  3. Do not change colors
  4. Do not disproportionation
  5. Do not outline in any color
  6. Do not recreate elements
  7. Do not add a drop shadow or glow
  8. Do not place it on a busy background
  9. Do not change the orientation
  10. Do not change the background color
  11. Do not crop in any way
  12. Do not place it on a similar color