Use of Color in Print and Online
Pantone 7686 is our official color. All other previously authorized blues or supporting colors should no longer be used by the medical center or its entities as a primary color. Pantone 7686 is supported by secondary and accent colors, which can be used in design to express our visual system. The appropriate proportion of color usage is available on the next page. The CMYK values are for print only, while the HEX and RGB values apply to all other media, including websites.
The proportion or balance of colors in our visual identity is important. PMS 7686 is our primary color and is a core element of our brand. With the exception of white and black, other secondary and accent colors should be used sparingly as depicted below. When used selectively, secondary and accent colors give designs variety. However, to provide a more focused and consistent design, we recommend omitting secondary or accent color if possible.